One of the best ways to optimise productivity at your organisation is to ensure all employees are tracking their goal progress (1), and that includes the leadership teams and their company goals. When it comes to company goals, we believe templates are the best way to get started. Sample goals give you clear guidelines to follow and help you avoid some of the most common pitfalls. So today, we're sharing 8 company goals examples to use as a framework when creating your own.

Free Download: Goal Template: 8 Sample OKRs for Company Goals
If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.

Goal Template: 8 Sample OKRs for Company Goals
Objective: Research and improve customer satisfaction
Key Results:
Exceed Net Promoter Score (NPS) of over 8.0
Get 1000 survey responses to annual satisfaction survey
Conduct 50 phone interviews with top customers
Conduct 15 phone interviews with recently churned customers
Present an action plan of 10 improvements for next quarter
Objective: Successfully launch version 3 of our main product
Key Results:
Get over 10000 new signups
Get published product reviews in over 15 publications
Achieve sign-up to % trial ratio of over 25%
Achieve trial to % paid ratio of over 50%
Objective: Achieve record revenues while increasing profitability
Key Results:
Hit quarterly revenue of over $1000000
Start sales in 2 new countries
Achieve first quarter revenues totaling over $100000
Increase gross profit margin % from 54% to 63%
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Objective: Simplify and clarify our product, messaging, presentation of things we do
Key Results:
25 on-site user-testing sessions to understand key product misunderstandings
10 tests of our recent infographics and slide decks for customer understanding
Get 1000 answers to an online user survey sent to all last quarter's signups
Conduct a team hackathon to create and publish full portfolio of product materials
Present an action plan for next quarter's messaging improvements
Objective: Increase recurring revenues
Key Results:
Reach monthly recurring revenue (€ MRR) of $250000
Increase the share of monthly subscriptions vs one-time contracts sold to 85%
Increase average subscription size to at least $295 per month
Increase annual renewals to 75%
Reduce churn % to less than 1% monthly
Objective: Finish raising new capital for our growth needs
Key Results:
E-mail and phone outreach to 100 VCs and seed funds
Get at least 30 second contact meetings or conference calls
Solicit at least 3 term sheets of our minimum required terms
Close an investment round with the minimum of $10 million pre-money
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Objective: Improve internal employee engagement
Key Results:
Conduct 3 monthly meetings
Interview 48 employees on their needs for improving our work culture
Implement using OKRs in all teams
Reach weekly employee satisfaction score of at least 4.7 points
Objective: Be excellent - improve to be the best in whatever we do
Key Results:
All 13 teams to have an internal brainstorm meeting
Benchmark everything related to product to 10 key competitors
Survey 100 customers on their thoughts where we need to be better
Create an action list of 10 company-wide improvement activities
Sources:
1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.