‍Writing down and tracking goals is proven by research to improve productivity (1), and when it comes to marketing goals, we believe templates are the best way to get started. Sample goals give you clear guidelines to follow, helping you avoid some of the biggest pitfalls. Today, we're sharing 6 example marketing goals, covering areas like social media and email marketing.

Free Download: Goal Template: 6 Sample OKRs for Marketing Teams

If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.

Goal Template: 6 Sample OKRs for Marketing Teams

Objective: Simplify and clarify our product, messaging and presentation of things we do

Key Results:

25 on-site user-testing sessions to understand key product misunderstandings

10 tests of our recent infographics and slide decks for customer understanding

Get 1000 answers to an online user survey sent to all last quarter's signups

Conduct a team hackathon to create and publish full portfolio of product materials

Present an action plan for next quarter's messaging improvements

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Objective: Activate user-testing of our content

Key Results:

Talk to 10 external editors to receive feedback on our articles and infographics

Conduct 21 face-to-face content testing and interview sessions with users

Organize an online survey with min 100 answers to rate our various content

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Objective: Achieve record metrics in all areas of marketing

Key Results:

170000 website visitors

23000 signups

7500 trials

3500 new paid customers

Maximum paid user acquisition cost of $25

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Objective: Improve our content and its distribution

Key Results:

Implement 12 new channels or mediums where to post old or new content

Get 60 marketing takeaways from reading 1h of marketing materials a day

1 test from a product review site for paid promotion

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Objective: Understand our customers and analyze their behavior

Key Results:

Conduct 12 online client surveys and analyze the results

Map our customer journey to understand what influences their buying decision

Map and analyze all of our current marketing channels and give at least 10 recommendations to improve them

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Objective: Successfully implement the weekly newsletter

Key Results:

Finalize the content strategy, key messages and topic structure for next 6 months

Grow subscriber base at least 5% per week, getting to 50000 readers

Increase the CTR% to above industry average 3.5%

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Sources:

‍1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.