
Writing down and tracking goals is one of the most effective ways of improving productivity across your teams (1), and when it comes to sales team goals, we believe templates are the best way to get started. Sample goals give you clear guidelines to follow, helping you avoid some of the most common pitfalls. Today, we're sharing 5 sample OKRs (objectives and key results) for team members working in sales, covering some of the most common sales team goals across revenue growth, data collection and process improvement.
Free Download: Goal Template: 5 Sample OKRs for Sales Teams
If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.

Goal Template: 5 Sample OKRs for Sales Teams
Objective: Achieve record revenues while increasing profitability
Key Results:
Hit quarterly revenue of over $100,000
Start sales in 2 new countries
Achieve first quarter revenues totalling over $100,000
Increase gross profit % margin from 23% to 54%
Objective: Increase recurring revenues
Key Results:
Reach monthly recurring revenue ($ MRR) of $250k
Increase the share of monthly subscriptions vs one-time contracts sold to 85%
Increase average subscription size to at least $295 per month
Increase % annual renewals to 75%
Reduce churn % to less than 1% monthly
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Objective: Kickstart sales process activity indicator improvements
Key Results:
Increase calls per salesperson to 6300 per quarter
Achieve at least 315 demo calls per salesperson per quarter
At least 33% of online signups % reached via calling them back
Have each salesperson spend at least 84 hours per month on support chat
Objective: Collect more accurate sales leads data
Key Results:
Create the list of lead metrics and scripted questions to collect in CRM
Make sure at least 75% of leads have the obligatory question answers filled in
With development automate the data collection from our backend to CRM
Redesign signup form to ask for 3 new obligatory screening questions
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Objective: Increase the quality of our sales approach
Key Results:
Make sure at least 50% of signups % called back in first 24 hours
Have all salespeople listen in to at least 10 product demos of other team members
Create a best practices sales process document with minimum allowed service levels
Sources:
1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.