Research tells us that tracking goals is one of the best ways of improving productivity across your teams (1), and when it comes to design team goals, we believe templates are way to go. Sample goals give you clear guidelines to follow, helping you avoid some of the major pitfalls. Today, we're sharing 5 sample OKRs (objectives and key results) for team members working in design including areas like web, product and graphic design.

Free Download: Goal Template: 5 Sample OKRs for Design Teams
If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.

Goal Template: 5 Sample OKRs for Design Teams
Objective: Redesign and launch our new landing page
Key Results:
Test existing landing page on external users for understanding issues
Conduct stakeholder interviews with 10 people from sales and marketing
Design new version of our site structure, navigation and all pages
User-test page prototypes on 12 people
With development and marketing, launch by November 1st
Increase visitor to % sign-up ratio from 9% to 15%
Objective: Promote our design team as the best place to work
Key Results:
Apply for 5 external design competitions
Publish 2 open source design and UI/UX freebies
Conduct 3 monthly designer meetups at our office
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Objective: Become a strongly design-driven company
Key Results:
Establish a set of live brand and design guides and assets, as PDF and online
Set budget for design software, online presence accounts (like Dribbble), and premium resources that don't make sense to create ourselves (mockup templates, wireframe kits, stock photos and illustrations)
Run at least 1 Google Sprint (gv.com/sprint)
Objective: Support marketing and sales with design deliverables
Key Results:
12 infographic and slide sets
1 special campaign marketing minisite
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Objective: Improve the trial sign up flow
Key Results:
Reduce the number of steps to sign up for trial
Increase the percentage of completed sign ups
Reduce number of inputs during the trial
Sources:
1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.