Writing down and tracking goals is one of the most effective ways of improving productivity across your teams (1), and when it comes to product management goals, we believe templates are the simplest way to get started. Example goals give you clear guidelines to follow, helping you avoid some of the most common pitfalls. Today, we're sharing 4 sample OKRs (objectives and key results) for team members working in product management.
Free Download: Goal Template: 5 Sample OKRs for Product Management Teams
If you're a Frankli user, you can access our templates directly in the product. If not, you'll find them below. Or you can download our free template to access them in spreadsheet format.
Goal Template: 4 Sample OKRs for Product Management Teams
Objective: Successfully launch version 3 of our main product
Get over 10000 new signups
Get published product reviews in over 15 publications
Achieve sign-up to % trial ratio of over 25%
Achieve trial to % paid ratio of over 50%
Objective: Activate user-testing of our product
Conduct at least 21 face-to-face user testing and interview sessions
Receive at least 15 video interviews from Usertesting.com
Objective: Implement new 360-degree product planning process
Document clear role division between sales, marketing, design and development
Decide on and document the process of input methods to and from sales, marketing, design and development back into product management
Integrate user testing into all activities in product planning and design phase
Integrate user testing into pre-launch testing phase
Objective: Research, analyze and understand what our users and non-users really think
Sales team to conduct 50 phone interviews with key accounts
Support team to conduct 50 phone interviews with churned accounts
Product management to interview 25 external team leaders (non-users)
Design team to conduct 30 web-based user testing sessions on new and old users
1. Edwin A and Locke, Gary P. Latham, New Developments in Goal Setting and Task Performance.